777rs Privacy
Policy & Data Rights

01 Introduction

777rs is Pakistan's premier online casino and sports betting platform, offering cricket betting, live dealer games, slots, and more — all in Pakistani Rupees (PKR), with instant JazzCash and EasyPaisa deposits. As an internationally licensed gaming operator, 777rs is committed to handling the personal data of its players responsibly, transparently, and in accordance with applicable data protection standards.

We understand that Pakistani players value their privacy. Whether you are logging in from Karachi, placing a cricket bet from Lahore, or checking your balance from Islamabad, this Policy applies to all of your interactions with the 777rs platform. We do not treat your personal data as a product, and we will never sell it to third parties for advertising purposes.

02 Data Controller

For the purposes of applicable data protection law, 777rs acts as the Data Controller in respect of the personal information you provide when registering and using the platform. As Data Controller, 777rs is responsible for determining the purposes and means by which your personal data is processed.

All data protection enquiries, access requests, deletion requests, and complaints should be directed to our support team at [email protected]. We will acknowledge your request within 48 hours and provide a substantive response within the timeframes set out in Section 10 of this Policy.

03 Personal Data We Collect

777rs collects personal data in the following categories, depending on how you interact with our platform:

04 How We Use Your Personal Data

777rs uses the personal data it collects for the following specific purposes:

• Account Management: To create, maintain, and administer your 777rs player account, including enabling you to log in, update your profile, and manage your preferences.
• Transaction Processing: To process PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast, and to process withdrawal requests to your registered payment method.
• Identity Verification (KYC): To verify your identity and age (21+) in accordance with our international gaming licence obligations and anti-money laundering requirements before processing your first withdrawal.
• Platform Security & Fraud Prevention: To detect, investigate, and prevent fraudulent activity, account takeovers, collusion, bonus abuse, and other prohibited conduct described in our Terms and Conditions.
• Regulatory Compliance: To comply with our obligations under our international gaming licence, including record-keeping, reporting suspicious transactions, and cooperating with regulatory or law enforcement authorities where required.
• Customer Support: To respond to your enquiries, resolve disputes, and provide assistance via email and live chat.
• Responsible Gaming: To enforce self-exclusion requests, deposit limits, loss limits, and other responsible gaming restrictions you have activated, and to monitor for indicators of problem gambling behaviour.
• Personalisation: To personalise your platform experience, including recommending cricket betting markets relevant to PSL and other matches, and game suggestions based on your play history.
• Marketing Communications: To send you promotional offers, bonus notifications, and PSL season offers via your registered email — only where you have provided consent or where we have a legitimate interest to do so. See Section 14 for opt-out options.
• Analytics & Platform Improvement: To analyse aggregated usage data to improve the 777rs platform, fix technical issues, and develop new features for Pakistani players.

05 Legal Basis for Processing

777rs relies on the following legal bases to process your personal data, depending on the specific purpose:

• Contractual Necessity: Processing required to perform our contract with you — i.e., to operate your account, process transactions, and provide the gaming services you have signed up for.
• Legal Obligation: Processing required to comply with our international gaming licence conditions, anti-money laundering obligations, and cooperation requirements with regulatory and law enforcement authorities.
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and analytics — where our legitimate interests in running a safe and compliant platform are not overridden by your privacy interests.
• Consent: Processing for direct marketing communications, personalisation, and non-essential cookies — where we have obtained your explicit, freely given, and informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

06 Cookies & Tracking Technologies

777rs uses cookies and similar tracking technologies (such as web beacons and local storage) to operate the platform, remember your preferences, and analyse how the platform is used. The following types of cookies are used:

• Strictly Necessary Cookies: Essential for platform functionality — including session authentication, remembering your logged-in state, and maintaining your account security. These cannot be disabled.
• Performance & Analytics Cookies: Used to collect aggregated data about how Players navigate the platform, which games are most popular, and where technical issues occur. This data helps us improve the 777rs experience for Pakistani players.
• Functional Cookies: Used to remember your preferences such as language settings, preferred payment method (e.g., JazzCash vs. EasyPaisa), and your responsible gaming limit settings.
• Marketing Cookies: Used to display relevant promotional content on the platform based on your activity. These are only placed with your consent.

You may manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the 777rs platform.

07 Data Sharing & Third-Party Disclosure

777rs does not sell, rent, or trade your personal data to any third-party advertiser, data broker, or marketing company. We may share your personal data with the following categories of recipients, strictly for the purposes described in this Policy:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast — for the purpose of processing your PKR deposits and withdrawals. These providers operate under their own privacy policies and applicable Pakistani financial regulations.
• KYC & Identity Verification Providers: Third-party identity verification services that assist 777rs in verifying CNIC documents and confirming player age (21+) and identity in compliance with our licensing obligations.
• IT Infrastructure & Hosting Providers: Cloud infrastructure and data hosting providers used by 777rs to store platform data securely. All such providers are contractually bound to maintain data confidentiality and security standards equivalent to those described in this Policy.
• Fraud Prevention & Security Services: Third-party fraud detection and cybersecurity providers that help 777rs identify and prevent account takeovers, bonus abuse, and other security threats.
• Regulatory & Law Enforcement Authorities: 777rs will disclose personal data to relevant regulatory bodies, law enforcement agencies, or courts where required to do so by law, court order, or our gaming licence conditions. We will notify affected Players of such disclosures where legally permitted to do so.
• Professional Advisors: Legal, accounting, and compliance advisors who are bound by professional confidentiality obligations and who require access to data in connection with their advisory services to 777rs.

08 International Data Transfers

As an internationally licensed gaming operator, 777rs may process or store personal data on servers located outside of Pakistan. Where personal data is transferred internationally, 777rs ensures that appropriate safeguards are in place to protect your data, including the use of standard contractual clauses, data processing agreements, and transfers only to jurisdictions that offer an adequate level of data protection.

If you have any questions about the specific safeguards applied to international transfers of your personal data, please contact us at [email protected].

09 Data Retention

777rs retains your personal data for as long as your account remains active and for a further period as required by our international gaming licence obligations, anti-money laundering regulations, and applicable law. The following general retention periods apply:

• Account & Identity Data: Retained for the duration of your account and for a minimum of 5 years following account closure, in accordance with standard anti-money laundering record-keeping requirements.
• Transaction & Financial Data: Retained for a minimum of 5 years following the date of the transaction, for compliance and audit purposes.
• KYC Documents: Retained for the duration of your account and for a minimum of 5 years following account closure.
• Customer Support Communications: Retained for a period of 2 years following the closure of the relevant support ticket or correspondence.
• Technical & Usage Data: Retained for a maximum of 24 months in identifiable form, after which it is anonymised or deleted.
• Responsible Gaming Records: Self-exclusion and limit records are retained for the full duration of the exclusion and for a period of 5 years thereafter, to prevent circumvention.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in a manner that prevents reconstruction of the original data.

10 Your Data Rights

As a 777rs player, you have the following rights in respect of your personal data. To exercise any of these rights, contact us at [email protected]. We will respond within 30 days of receiving your request.

11 Children's Privacy — 21+ Platform

The 777rs platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. During the account registration and KYC verification process, all players are required to confirm their age and submit a valid CNIC or equivalent government-issued identification document confirming their date of birth.

If 777rs becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all associated data will be reviewed, and steps will be taken to delete the data in accordance with applicable law. If you are a parent or guardian and believe that your child has registered on the 777rs platform, please contact us immediately at [email protected].

12 Security Measures

777rs implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• TLS 1.3 Encryption: All data in transit between your device and the 777rs platform is encrypted using TLS 1.3, the current industry standard for secure web communications.
• Encryption at Rest: Sensitive personal data, including CNIC documents and financial account details, is stored in encrypted form using AES-256 or equivalent encryption standards.
• Access Controls: Access to personal data is restricted to authorised personnel on a strict need-to-know basis. All staff with access to personal data undergo background checks and data protection training.
• Two-Factor Authentication: 777rs supports and encourages the use of two-factor authentication (2FA) on all player accounts to prevent unauthorised access.
• Regular Security Audits: 777rs engages independent cybersecurity professionals to conduct regular penetration tests and security audits of the platform and its data systems.
• Incident Response: 777rs maintains a documented data breach response plan. In the event of a breach affecting your personal data, you will be notified without undue delay.

Despite these measures, no method of electronic transmission or storage is completely secure. You play an important role in keeping your data safe — please use a strong, unique password for your 777rs account and never share your login credentials with anyone.

13 Third-Party Links

The 777rs platform does not include links to external third-party websites. All navigation on the platform remains within the 777rs domain. Accordingly, this Privacy Policy applies exclusively to data collected and processed by 777rs via its own platform. 777rs accepts no responsibility for the privacy practices of any third-party services that you may access independently.

14 Marketing Communications

With your consent, 777rs may send you promotional emails about bonuses, PSL cricket betting offers, new slot releases, and other promotions relevant to Pakistani players. You may withdraw your consent to receive marketing communications at any time by:

• Clicking the "Unsubscribe" link included in every marketing email;
• Updating your communication preferences in your 777rs account settings; or
• Contacting us directly at [email protected] with a request to be removed from our marketing list.

Please note that withdrawing your consent to marketing does not affect your receipt of service-related communications, such as transaction confirmations, account security alerts, KYC verification requests, and responsible gaming notifications — these are sent on the basis of contractual necessity and cannot be opted out of while your account is active.

15 Changes to This Privacy Policy

777rs reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our gaming licence obligations. When material changes are made, the "Last Updated" date at the top of this Policy will be revised, and registered players will be notified via their registered email address or via an on-platform notification banner.

Your continued use of the 777rs platform following notification of a material change constitutes your acceptance of the revised Privacy Policy. If you do not accept the revised Policy, you must stop using the platform and request account closure as described in our Terms and Conditions.

16 Contact & Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or the way 777rs handles your personal data, please contact us using the details below. We aim to resolve all privacy-related enquiries promptly and fairly.

Email: [email protected]
Response Time: Within 48 hours for general enquiries; within 30 days for formal data rights requests
Support Hours: 24 hours a day, 7 days a week
Languages: English